Logo trends: what to expect in 2024?

[womocratouzo]

What style of logos do you think will be the most relevant in 2024? There are a lot of trends in design right now, and sometimes it's hard to know which ones will stay with us for a long time and which ones will quickly become obsolete. For example, will minimalism continue to dominate, or will it start to give way to more complex and detailed styles? What about gradients or retro styles?

[fapeiyeunesou]

It seems to me that in 2024, logo design trends will be even more influenced by technological changes and audience preferences. For example, minimalism, which has been trending for the past few years, is likely to remain popular due to its versatility and usability on digital platforms. However, I expect we will see more experimentation with gradients, metallic textures, and animations, as they are eye-catching and look modern. There may also be an increase in the popularity of so-called “super local” designs - logos that reflect the unique identity of specific regions or cultures. An important aspect remains the right choice and selecting logo icons. This is a key point that is often underestimated. A well-chosen icon can make a logo not only recognizable but also emotionally appealing.

[lossauzasalle]

I think that minimalism will still dominate, although variations with gradients and textures can add interesting accents. I also think that logos with dynamic design, which can be adapted to different media, will be very popular. It all depends on how customer preferences change.

[RoseBL]

In 2024, minimalist logos will remain popular, but more detailed, expressive designs blending retro and modern styles may emerge. Gradients will evolve with bolder textures and Football Bros colors, creating a balance between simplicity and creativity.